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about us

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Frockify is all about putting great frocks on great folks! Frockify is based in Phoenix, AZ, owned by wife & husband team, Dakota Jeane and Michael Hilton. We set out to find the highest quality and most relevant vintage clothing and homewares. We do the digging and hunting so you don't have to, and so you have one place to shop vintage that is easy and convenient.  We carefully handpick each of our vintage items from various people and places around the United States.




Frockify launched in the Summer of 2015 in NYC when Dakota Jeane decided to focus on Frockify full time. The idea behind Frockify is to travel all over the US and meet interesting people who have been holding onto their clothing for decades. We want to listen to their stories; we want to learn when they got their clothes, where they wore them, and what they did while wearing them. We want to gain their trust, make a friend, then share their story. 


From when Dakota was eight years old to sixteen, she was on an all women’s Harley Davidson motorcycle drill team called The Hardly Angels. With this incredibly fun hobby, she had the opportunity to travel all over the world. Every place they had a performance, her mom and dad would take her to vintage shops and thrift stores to see if they could find anything that would fit her. As she grew older she would help her friends find vintage clothing and style them.



Dakota's professional background is in fashion, working as the Director of Retail for Nicole Miller, for Kim, Khloé, and Kourtney Kardashian as the Director of Retail for DASH, and then the Director of Retail & eCommerce for Haute Hippie. Michael's experience is with Customer Support, Marketing, and Sales for At&t, Hulu, and SeatGeek. Dakota & Michael moved from NYC back to PHX in the fall of 2016. Dakota and Michael have a cat named Huckleberry and the happy family currently resides in Phoenix, AZ. 


Find even more frocks and super cool vintage on our etsy shop. 

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