I am so excited to announce Frockify's very first flea market participation. I have always loved flea markets, from when I was a kid, and now I get to be on the other side of the table and experience a flea on another level. My previous careers have always been in sales and retail and now I get to take that aspect of my experience into my own business.
When Frockify was just forming in my mind, it was originally going to be a sort of "brick and wheels" company, where we would travel all over the US, meet people and buy their vintage, then sell out of our truck at fleas and events. The "brick" being the retail aspect of selling and creating relationships with customers in person, and the "wheels" being the truck and selling space. While that is still my dream, we needed to start Frockify on an online platform to get it up and running first.
It has been just over two months since Frockify launched and now that I am very happy with the aesthetic of the website and with how online has been going, I am YEARNING to get back to my retail roots. I have a need to meet with people and share with them why Frockify is important, why this needs to be their shopping destination for vintage, and how we will be there for them even after the flea ends, by providing a super cool experience online.
Selling online is really hard, even close to impossible, when people don't know you or don't know your product. People are LOVING the Frockify items, but they're afraid they won't fit, or that they won't wear it often enough. I get it. This is why I need to get in front of people and explain what each item is, where I got it, what the story is behind it, where they can wear the item, why it's worth the amount I priced it at. That way, when they leave the flea, they can continue to shop on our website knowing that we have great product and a great knowledge of sizing and pricing. That way, I garner their trust, and they tell their friends they can trust me too.
I hope this goes well, and I hope this is just the first of many flea markets in Frockify's future! Stay tuned for some photos and more. I hope to see some of y'all there!
Bushwick Flea: 52 Wyckoff Ave, Brooklyn, NY 11237
Saturday, October 24th from 10 AM - 6 PM.